25-12-2023 14:56
Trung Nguyen Legend, dubbed a pioneer in the Vietnamese caffeine revolution by Discovery, has launched its G7 Gold products. As the first generation of instant coffee combines the flavours of the world's three coffee civilisations, Trung Nguyen Legend affirms its innovation efforts.
01-12-2023 11:36
On November 30, the documentary The Tao of Coffee, produced by global media company Warner Bros. Discovery, aired on the Discovery Channel in Vietnam, South Korea, Japan, India, and other countries and territories in Asia.
27-11-2023 09:30
The documentary "The Tao of Coffee," produced by Warner Bros. Discovery, featuring insights about the aspirations and journey of the Vietnamese coffee industry to conquer the world, was first aired on Discovery's channels in Australia and New Zealand on November 24.
31-05-2022 09:00
A series of violations were detected at two projects run by Trung Nguyen Coffee JSC, belonging to Trung Nguyen Group Corporation, the owner of one of the most popular coffee brands in Vietnam.
18-06-2021 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
18-05-2021 18:00
Despite the pandemic restrictions, the race to open more shops between coffee brands continues full steam ahead.
12-01-2021 08:47
The launch of Trung Nguyen Legend Brand Store on Amazon a strategic step for Trung Nguyen Legend Corporation on the journey to realise its ambition to claim a title on the international coffee map.
22-04-2020 08:00
Social distancing and compulsory lockdowns are throwing a wrench in beverage chains’ market expansion plans this year adding insult to injury for these already unhealthy firms.
23-09-2019 17:04
Franchising is the fastest way to help brands, including café chains, to increase coverage. In Vietnam, numerous café chains reported soaring outlet numbers thanks to this model, including Highlands Coffee, Cong Caphe, and E-coffee.
01-07-2019 08:00
Local leading coffee brand Trung Nguyen Legend has made Vietnamese Robusta coffee beans stand out in the world thanks to its unique-flavour products like instant coffee G7 and Trung Nguyen, which have been dizzily developing in the globe.
18-06-2019 21:49
The three-year divorce dispute keeps dragging down local coffee giant Trung Nguyen, which reported only half of its 2017 profit in 2018.
30-03-2019 16:51
The legal cost for the prolonged Trung Nguyen divorce were mistakenly exaggerated tenfold during the reading of the verdict to more than VND80 billion ($3.48 million), instead of the actual VND8.1 billion ($352,173).
05-03-2019 09:59
Trung Nguyen may not be held for much longer for Vietnamese customers' taste for filter coffee, as competitors are breaking into the segment, adding to the headwind created by the prolonged divorce of chairman Dang Le Nguyen Vu and his wife Le Hoang Diep Thao.
26-02-2019 17:13
While the divorce proceedings of billionaire Jeff Bezos, founder of the Amazon e-commerce platform, were done in a snap, in Vietnam, the divorce of Trung Nguyen chairman Dang Le Nguyen Vu and his wife Le Hoang Diep Thao is as slow as Vietnamese coffee drips.
25-02-2019 15:04
After being fully acquired by Masan, Vietnam National Coffee Corporation (Vinacafe) reported high profit, while Trung Nguyen is in conflict.